Industries: Environmentalism

Jan
27

Affecting Future Behavior

What if you could be enticed into saving more money just by being made to look older? What if you could be encouraged to exercise with greater regularity by appearing to be more overweight, and what if you could be made to become more environmentally-conscious by cutting down “virtual” trees. The aforementioned ideas might sound [...]

Jan
24

Shifting Power: The Future of Electricity

(Editor’s note: The following is an excerpt from our forthcoming book, 20/20 Foresight: A Futurist Looks Ahead to the Ten Trends That Will Shape the World of 2020, which I am writing with the able assistance of fellow futurist Simon Anderson. This chapter takes a look at the future of electricity.) In the spring of 2014, the [...]

Dec
20

Stop Pooping in the Sky

Dear Readers: This Christmas instead of giving my kids more stuff, I decided to give them the gift of an idea. The idea is pretty simple: We can all make the world a little better place. Please watch this 3 minute video and then perform the four easy actions. They will take less than 10 [...]

Aug
24

A Nickel for Your Thoughts on Nanotechnology

As someone who has written two books on the topic of nanotechnology, including The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business, I’m well aware of the field’s immense potential. As a professional futurist, however, I am always cautioning my clients to be aware of “black swans”–or large [...]

Jul
28

The Future of Environmentalism: A Case Study from Tomorrow

(Editor’s note: I was recently asked by The Food Ethic’s Council in London to contribute a short piece on ” a future ethical issue” as it might relate to food. Below is my contribution. As always, I’d welcome your feedback.) Rachel strolled down to her local grocery store and waved her smartphone across the package [...]